A brand-new doughnut shop called Hello, You’re Welcome quietly opened last week in Pasadena at 445 E. Colorado Boulevard between Los Robles Boulevard and N. Oakland Avenue. Founded by sisters Leah Delyte Di Bernardo and JoJo Scott, the shop is dedicated to “liberating deliciousness” by serving a line of doughnuts that appeal to individuals who follow vegan, gluten-free, keto, or paleo diets.

The menu includes a variety of flavors, from classic glazed to more out-of-the-box creations. Most of the doughnuts are vegan and gluten-free; sugar-free doughnuts made from monk fruit grain are also available. All of the shop’s wares are baked, not fried, and made using locally sourced ingredients where possible. To accompany the doughnuts are coffee drinks from Spokane-based the Roast House. The shop is open daily from 7 a.m. to 5 p.m. on Friday and Saturday and 8 a.m. to 2 p.m. Sunday through Thursday.